Narrow search
Showing 1 - 3 of 3
Cover Image
Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin; Xu, Qian; Zhang, Ying - In: Journal of marketing research : JMR 52 (2015) 5, pp. 616-628
Persistent link: https://www.econbiz.de/10011349894
Cover Image
Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi; Zhang, Ying - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
Cover Image
Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit
Huang, Szu-Chi; Zhang, Ying - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1045-1057
Persistent link: https://www.econbiz.de/10010011265