Motivational consequences of perceived velocity in consumer goal pursuit
Szu-Chi Huang and Ying Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Huang, Szu-chi ; Zhang, Ying |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 6, p. 1045-1056
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217429