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Journal of marketing research : JMR
NBER Working Paper
64
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64
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Advertisement size and the relationship between product usage advertising exposure
Silk, Alvin J.
;
Geiger, Frank P.
- In:
Journal of marketing research : JMR
9
(
1972
)
1
,
pp. 22-26
Persistent link: https://www.econbiz.de/10002828909
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2
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
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3
Marketing Science in a Changing Environment
Silk, Alvin J.
- In:
Journal of marketing research : JMR
30
(
1993
)
4
,
pp. 401-404
Persistent link: https://www.econbiz.de/10006690581
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