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Losses loom longer than gains : modeling the impact of service crises on perceived service quality over time
Gijsenberg, Maarten J.; Heerde, Harald J. van; Verhoef, … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 642-656
Persistent link: https://www.econbiz.de/10011349867
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Selective Sampling for Binary Choice Models
Donkerv, Bas; Franses, Philip Hans; Verhoef, Peter C. - In: Journal of marketing research : JMR 40 (2003) 4, pp. 492-497
Persistent link: https://www.econbiz.de/10006649029
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The Short- and Long-Term Impact of an Assortment Reduction on Category Sales
Sloot, Laurens M.; Fok, Dennis; Verhoef, Peter C. - In: Journal of marketing research : JMR 43 (2006) 4, pp. 536-548
Persistent link: https://www.econbiz.de/10007301095