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Journal of marketing research : JMR
Journal of business research : JBR
884
The journal of brand management : an international journal
577
SpringerLink / Bücher
418
The journal of product & brand management
395
Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
278
European journal of marketing : EJM
234
Journal of marketing management : MM
212
Journal of marketing communications
192
Journal of the Academy of Marketing Science
190
Marketing intelligence & planning
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Journal of marketing
172
Energy economics
167
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
159
Psychology & marketing
148
Asia Pacific journal of marketing and logistics
143
The journal of business & industrial marketing
135
Springer eBook Collection
130
International journal of hospitality management
125
Europäische Hochschulschriften / 5
118
Gabler Edition Wissenschaft
106
Journal of advertising research
106
Marketing letters : a journal of research in marketing
106
International marketing review
98
Business horizons
94
Journal of global marketing
93
The marketing review
93
The IUP journal of brand management : IJBRM
92
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
89
Journal of promotion management : JPM
87
Cogent business & management
86
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Journal of promotion management : innovations in planning and applied research
83
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing management : JMM ; journal of the Academy of Marketing
77
International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
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ECONIS (ZBW)
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1
The determinants and consequences of search cost heterogeneity : evidence from local
gasoline
markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
4
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
5
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
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6
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
7
Authenticity is contagious : brand essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Saved in:
8
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
9
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
Saved in:
10
Marketing and firm value : metrics, methods, findings, and future directions
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10003860516
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