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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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New Books in Review
Donthu, Naveen - In: Journal of marketing research : JMR 42 (2005) 1, pp. 116
Persistent link: https://www.econbiz.de/10006641603
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New Books in Review
Donthu, Naveen - In: Journal of marketing research : JMR 41 (2004) 4, pp. 488-490
Persistent link: https://www.econbiz.de/10006645672
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Capturing Geographically Localized Misspecification Error in Retail Store Choice Models
Rust, Roland T.; Donthu, Naveen - In: Journal of marketing research : JMR 32 (1995) 1, pp. 103-110
Persistent link: https://www.econbiz.de/10006683083