How does marketing capability impact abnormal stock returns? : the mediating role of growth
Year of publication: |
January 2018
|
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Authors: | Angulo-Ruiz, Fernando ; Donthu, Naveen ; Prior, Diego ; Rialp Criado, Josep |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 19-30
|
Subject: | Marketing capability | Financial performance | Abnormal stock returns | Fama–French model | Retailing firms | Bootstrap data envelopment analysis | RBV | Unternehmenserfolg | Firm performance | Börsenkurs | Share price | Data-Envelopment-Analyse | Data envelopment analysis | Kapitaleinkommen | Capital income | Aktienmarkt | Stock market |
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