Narrow search
Showing 1 - 4 of 4
Cover Image
Lay rationalism : individual differences in using reason versus feelings to guide decisions
Hsee, Christopher K.; Yang, Yang; Zheng, Xingshan; … - In: Journal of marketing research : JMR 52 (2015) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10010526399
Cover Image
Framing influences willingness to pay but not willingness to accept
Yang, Yang; Vosgerau, Joachim; Loewenstein, George - In: Journal of marketing research : JMR 50 (2013) 6, pp. 725-738
Persistent link: https://www.econbiz.de/10010233176
Cover Image
Wealth, warmth, and well-being : whether happiness is relative or absolute depends on whether it is about money, acquisition, or consumption
Hsee, Christopher K.; Yang, Yang; Li, Naihe; Shen, Luxi - In: Journal of marketing research : JMR 46 (2009) 3, pp. 396-409
Persistent link: https://www.econbiz.de/10003867360
Cover Image
Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption
Hsee, Christopher K.; Yang, Yang; Li, Naihe; Shen, Luxi - In: Journal of marketing research : JMR 46 (2009) 3, pp. 396-409
Persistent link: https://www.econbiz.de/10008254304