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Service innovativeness and firm value
Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10009737770
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New product preannouncements and shareholder value : don't make promises you can't keep
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489
Persistent link: https://www.econbiz.de/10003547868
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Service Innovativeness and Firm Value
Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L - In: Journal of marketing research : JMR 50 (2013) 2, pp. 259-276
Persistent link: https://www.econbiz.de/10010100764
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The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 36 (1999) 2, pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
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Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 35 (1998) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489
Persistent link: https://www.econbiz.de/10007751279