Narrow search
Showing 1 - 10 of 369
Cover Image
Does sparing the rod spoil the child? : how praising, scolding, and an assertive tone can encourage desired behaviors
Grinstein, Amir; Kronrod, Ann - In: Journal of marketing research : JMR 53 (2016) 3, pp. 433-441
Persistent link: https://www.econbiz.de/10011503091
Cover Image
Pleasure as a substitute for size : how multisensory imagery can make people happier with smaller food portions
Cornil, Yann; Chandon, Pierre - In: Journal of marketing research : JMR 53 (2016) 5, pp. 847-864
Persistent link: https://www.econbiz.de/10011600591
Cover Image
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.; Ma, Yu; Grewal, Dhruv - In: Journal of marketing research : JMR 55 (2018) 2, pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Cover Image
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Cover Image
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 52 (2015) 3, pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Cover Image
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Cover Image
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew - In: Journal of marketing research : JMR 54 (2017) 3, pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Cover Image
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elmar I. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Cover Image
Determining consumers' discount rates with field studies
Yao, Song; Mela, Carl F.; Chiang, Jeongwen; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 6, pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Cover Image
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang; Kannan, P. K. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010349040