Does sparing the rod spoil the child? : how praising, scolding, and an assertive tone can encourage desired behaviors
Amir Grinstein and Ann Kronrod
| Year of publication: |
June 2016
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|---|---|
| Authors: | Grinstein, Amir ; Kronrod, Ann |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 3, p. 433-441
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| Subject: | field experiment | prosocial | praise | scold | assertive | Experiment | Kinder | Children | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0224 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503091