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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Journal of business-to-business marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Economics and management of networks : franchising, strategic alliances, and cooperatives ; with 81 tables
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Emotional compatibility and the effectiveness of antidrinking messages: a defensive processing perspective on shame and guilt
Agrawal, Nidhi
;
Duhachek, Adam
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 263-273
Persistent link: https://www.econbiz.de/10003965468
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2
Guilt versus shame : coping, fluency, and framing in the effectiveness of responsible drinking messages
Duhachek, Adam
;
Agrawal, Nidhi
;
Han, Dahee
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 928-941
Persistent link: https://www.econbiz.de/10009688774
Saved in:
3
Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages
Duhachek, Adam
;
Agrawal, Nidhi
;
Han, DaHee
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 928-941
Persistent link: https://www.econbiz.de/10010051939
Saved in:
4
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
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