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Emotional compatibility and the effectiveness of antidrinking messages: a defensive processing perspective on shame and guilt
Agrawal, Nidhi; Duhachek, Adam - In: Journal of marketing research : JMR 47 (2010) 2, pp. 263-273
Persistent link: https://www.econbiz.de/10003965468
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Guilt versus shame : coping, fluency, and framing in the effectiveness of responsible drinking messages
Duhachek, Adam; Agrawal, Nidhi; Han, Dahee - In: Journal of marketing research : JMR 49 (2012) 6, pp. 928-941
Persistent link: https://www.econbiz.de/10009688774
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Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages
Duhachek, Adam; Agrawal, Nidhi; Han, DaHee - In: Journal of marketing research : JMR 49 (2012) 6, pp. 928-941
Persistent link: https://www.econbiz.de/10010051939
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Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn - In: Journal of marketing research : JMR 51 (2014) 1, pp. 105-106
Persistent link: https://www.econbiz.de/10010349010