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A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Inman, J. Jeffrey; Park, Joonwook; Sinha, Ashish - In: Journal of marketing research : JMR 45 (2008) 1, pp. 94-103
Persistent link: https://www.econbiz.de/10003696872
Cover Image
A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units
Inman, J.Jeffrey; Park, Joonwook; Sinha, Ashish - In: Journal of marketing research : JMR 45 (2008) 1, pp. 94-103
Persistent link: https://www.econbiz.de/10007894079