A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Year of publication: |
2008
|
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Authors: | Inman, J. Jeffrey ; Park, Joonwook ; Sinha, Ashish |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 1, p. 94-103
|
Subject: | Lagerhaltungsmodell | Inventory model | Markenführung | Brand management | Marketingtheorie | Marketing theory | Theorie | Theory |
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