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The budget contraction effect : how contracting budgets lead to less varied choice
Carlson, Kurt A.; Wolfe, Jared; Blanchard, Simon J.; … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 337-348
Persistent link: https://www.econbiz.de/10011292885
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Extracting summary piles from sorting task data
Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne - In: Journal of marketing research : JMR 54 (2017) 3, pp. 398-414
Persistent link: https://www.econbiz.de/10011697438
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Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - In: Journal of marketing research : JMR 50 (2013) 5, pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797
Persistent link: https://www.econbiz.de/10003927142