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Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - In: Journal of marketing research : JMR 50 (2013) 5, pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
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Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
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Extracting summary piles from sorting task data
Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne - In: Journal of marketing research : JMR 54 (2017) 3, pp. 398-414
Persistent link: https://www.econbiz.de/10011697438
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The budget contraction effect : how contracting budgets lead to less varied choice
Carlson, Kurt A.; Wolfe, Jared; Blanchard, Simon J.; … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 337-348
Persistent link: https://www.econbiz.de/10011292885
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Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection
Kim, Sunghoon; Fong, Duncan K H; DeSarbo, Wayne S - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-737
Persistent link: https://www.econbiz.de/10010031978
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A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne - In: Journal of marketing research : JMR 24 (1987) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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The Joint Spatial Representation of Multiple Variabie Batteries Collected in Marketing Research
DeSarbo, Wayne S.; Wu, Jianan - In: Journal of marketing research : JMR 38 (2001) 2, pp. 244-253
Persistent link: https://www.econbiz.de/10006658297
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An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
Sinha, Indrajit; DeSarbo, Wayne S. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 236-249
Persistent link: https://www.econbiz.de/10006670694
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A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference-Choice Set Data in Marketing Research
DeSarbo, Wayne S.; Young, Martin R.; Rangaswamy, Arvind - In: Journal of marketing research : JMR 34 (1997) 4, pp. 499-516
Persistent link: https://www.econbiz.de/10006672515