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~isPartOf:"Journal of marketing research : JMR"
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Ratchford, Brian T.
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Ratchford, Brian Thomas
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Journal of marketing research : JMR
Journal of retailing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Marketing Science
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of Economic Psychology
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Review of marketing science
4
International journal of electronic commerce : IJEC
3
Journal of business research : JBR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Management Science
2
Marketing letters : a journal of research in marketing
2
Advances in applied microeconomics : a research annual
1
Bell Journal of Economics
1
Computational Statistics & Data Analysis
1
Continuing to broaden the marketing concept : making the world a better place
1
E-commerce and the digital economy
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of pricing research in marketing
1
International studies of the demand for energy : selected papers presented at a conference in the International Institute for Applied System Analysis 2361 Laxenburg, Austria
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of marketing analytics : JMA
1
Managerial and Decision Economics
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
1
Marketing Letters
1
Marketing in a digital world
1
Operations research
1
Organizing the new industrial economy
1
Review of Marketing Science
1
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1
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
2
Spatiotemporal Allocation of Advertising Budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009830379
Saved in:
3
The value of information for selected appliances
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
17
(
1980
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10002687222
Saved in:
4
Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas
(
contributor
); …
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
Saved in:
5
Why we do what we do : a model of activity consumption
Luo, Lan
;
Ratchford, Brian Thomas
;
Yang, Botao
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10009715264
Saved in:
6
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
7
The Impact of the Internet on Information Search for Automobiles
Ratchford, Brian T.
;
Lee, Myung-Soo
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
40
(
2003
)
2
,
pp. 193-209
Persistent link: https://www.econbiz.de/10006650430
Saved in:
8
Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets"
Ratchford, Brian T.
;
Shugan, Steven M.
;
Reibstein, David J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10008226433
Saved in:
9
Incorporating Subjective Characteristics in Product Design and Evaluations
Luo, Lan
;
Kannan, P.K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10007987569
Saved in:
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