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The role of consensus in sales team performance
Ahearne, Michael; MacKenzie, Scott B.; Podsakoff, Philip M. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 458-469
Persistent link: https://www.econbiz.de/10003983725
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A structural equations analysis of the impact of price promotions on store performance
Walters, Rockney G. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10001044061
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The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
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Organizational Citizenship Behaviors and Sales Unit Effectiveness
Posdakoff, Philip M.; Mackenzie, Scott B. - In: Journal of marketing research : JMR 31 (1994) 3, pp. 351-363
Persistent link: https://www.econbiz.de/10006687043
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The impact of mergers and acquisitions on the sales force
Bommaraju, Raghu; Ahearne, Michael; Hall, Zachary R.; … - In: Journal of marketing research : JMR 55 (2018) 2, pp. 254-264
Persistent link: https://www.econbiz.de/10011845009
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Does selective sales force training work?
Atefi, Yashar; Ahearne, Michael; Maxham, James G., III.; … - In: Journal of marketing research : JMR 55 (2018) 5, pp. 722-737
Persistent link: https://www.econbiz.de/10011958188
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Managing sales force product perceptions and control systems in the success of new product introductions
Ahearne, Michael; Rapp, Adam; Hughes, Douglas E.; … - In: Journal of marketing research : JMR 47 (2010) 4, pp. 764-776
Persistent link: https://www.econbiz.de/10009235354