Managing sales force product perceptions and control systems in the success of new product introductions
Michael Ahearne, Adam Rapp, Douglas E. Hughes, and Rupinder Jindal
| Year of publication: |
2010
|
|---|---|
| Authors: | Ahearne, Michael ; Rapp, Adam ; Hughes, Douglas E. ; Jindal, Rupinder |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 764-776
|
| Subject: | Verkaufspersonal | Salespeople | Produktentwicklung | New product development | Betriebliche Wertschöpfung | Value creation | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235354