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Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10003827793
Saved in:
2
Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10009884919
Saved in:
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