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Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Cover Image
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.; Campana, Daniela; Malkewitz, Keven - In: Journal of marketing theory and practice 18 (2010) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009884940
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Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
Cover Image
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.; Marchi, Renata de - In: Journal of marketing theory and practice 15 (2007) 3, pp. 219-233
Persistent link: https://www.econbiz.de/10009884884