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Publishing research in marketing journals using structural equation modeling
Babin, Barry J.; Hair, Joseph F.; Boles, James S. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
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PLS-SEM : indeed a silver bullet
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Journal of marketing theory and practice 19 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
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Special issue on the use of partial least squares (PLS) to address marketing management topics
Hair, Joseph F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008989412
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Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015
Persistent link: https://www.econbiz.de/10011300924
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Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.; Zablah, Alex R.; Hair, Joseph F.; … - In: Journal of marketing theory and practice 24 (2016) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
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PLS-SEM : indeed a silver bullet
Hair, Joe F.; Ringle, Christian M.; Sarstedt, Marko - In: Journal of marketing theory and practice 19 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10009884975