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Conceptualizing and measuring perceived service complexity
Kostopoulos, Ioannis; Boukis, Achilleas; Lodorfos, George - In: Journal of marketing theory and practice : JMTP 27 (2019) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10012181607
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Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
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A new direction for sales ethics research : the sales ethics subculture
Ferrell, Odies C.; Johnston, Mark W.; Marshall, Greg W.; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 3, pp. 282-297
Persistent link: https://www.econbiz.de/10012181621
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The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework
Plouffe, Christopher R.; Nagel, Duane; Bonney, Leff; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 1, pp. 79-97
Persistent link: https://www.econbiz.de/10012181637
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The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
Zboja, James J.; Brudvig, Susan; Laird, Mary Dana; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10012607669
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Seeking consumer forgiveness : face management by frontline employees
Bath, Jatinderpreet Kaur; Bawa, Anupam - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 387-402
Persistent link: https://www.econbiz.de/10012483475
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An examination of pro-stakeholder unethical behavior in the sales ethics subculture
Merkle, Adam C.; Hair, Joseph F.; Ferrell, Odies C.; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 418-435
Persistent link: https://www.econbiz.de/10012483478