The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
James J. Zboja, Susan Brudvig, Mary Dana Laird, and Ronald A. Clark
| Year of publication: |
2021
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|---|---|
| Authors: | Zboja, James J. ; Brudvig, Susan ; Laird, Mary Dana ; Clark, Ronald A. |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 4, p. 435-447
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| Subject: | Verkaufsverhalten | Sales behaviour | Emotion | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2020.1870239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607669