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Strategic bundling of telecommunications services : triple-play strategies in the cable and telephone industries
Chan-Olmsted, Sylvia M.; Guo, Miao - In: Journal of media business studies 8 (2011) 2, pp. 63-81
Persistent link: https://www.econbiz.de/10009579029
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The development of video streaming industry in Egypt : examining its market environment and business model
Allam, Rasha; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 18 (2021) 4, pp. 285-303
Persistent link: https://www.econbiz.de/10012801773
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Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model
Xiao, Min; Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 15 (2018) 3, pp. 188-213
Persistent link: https://www.econbiz.de/10012051035
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Content marketing strategy of branded YouTube channels
Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 17 (2020) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.; Kim, Julia Hyehyun - In: Journal of media business studies 20 (2023) 1, pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Cover Image
Strategic bundling of telecommunications services : triple-play strategies in the cable and telephone industries
Chan-Olmsted, Sylvia M.; Guo, Miao - In: Journal of media business studies 8 (2011) 2, pp. 63-81
Persistent link: https://www.econbiz.de/10010081641