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Journal of media business studies
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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KUL Working Paper
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Advertising in new formats and media : current research and implications for marketers
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"It adds something and costs you nothing." : news consumers on the value exchange of native advertising and related responsibilities for news media
Luyckx, Dorien
;
Poels, Karolien
;
Smits, Tim
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10014511883
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Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
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