"It adds something and costs you nothing." : news consumers on the value exchange of native advertising and related responsibilities for news media
Year of publication: |
2024
|
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Authors: | Luyckx, Dorien ; Poels, Karolien ; Smits, Tim |
Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 21.2024, 1, p. 82-107
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Subject: | audience 8000w | native advertising | news media | service-dominant logic | Stakeholder marketing |
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