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Current state and development persprectives of media economics/media management research
Wirtz, Bernd W.; Pistoia, Adriano; Mory, Linda - In: Journal of media business studies 10 (2013) 2, pp. 63-91
Persistent link: https://www.econbiz.de/10010229317
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From centralization to selective diversification : a historical analysis of media structure and agency in China, 1949-2013
Sukosd, Miklos; Wand, Lake - In: Journal of media business studies 10 (2013) 4, pp. 83-104
Persistent link: https://www.econbiz.de/10010233172
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Surviving the transition to "digital first" : new apps in Asian mobile internets
Dwyer, Tim - In: Journal of media business studies 12 (2015) 1/2, pp. 29-48
Persistent link: https://www.econbiz.de/10011518267
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Dynamic capabilities and superior firm performance in the UK media industry
Oliver, John - In: Journal of media business studies 11 (2014) 2, pp. 57-77
Persistent link: https://www.econbiz.de/10010424713
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The principles of regulation and the assumption of media effects
Sjøvaag, Helle - In: Journal of media business studies 11 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010424730
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Special Issue on: Nordic media policy
Krumsvik, Arne H. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010424731
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Media sales management and new product launch : an exploratory study
Holmes, Todd A. - In: Journal of media business studies 11 (2014) 3, pp. 63-85
Persistent link: https://www.econbiz.de/10010426091
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian; Telkmann, Verena - In: Journal of media business studies 18 (2021) 4, pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
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Pioneering the media convergence : lifestyle media production in the digital age in China
Li, Xiaoqin; Gong, Xiaojing; Mou, Runrun - In: Journal of media business studies 18 (2021) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10012801775