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Informational sources on pharmaceutical medicines and factors affecting medication prescriptions : perspectives from Ghanaian physicians
Kayi, Esinam Afi; Atinga, Roger Ayimbillah; Ansa, Gloria A. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 4, pp. 176-181
Persistent link: https://www.econbiz.de/10011348630
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Group Health Affairs in the biomedical technology industry : part I : the chief health officer and thought leadership
Silfen, Eric; Appareti, Kevin - In: Journal of medical marketing : device, diagnostic and … 16 (2017) 2, pp. 50-65
Persistent link: https://www.econbiz.de/10011977418
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Medical technology innovation and the importance of comparative effectiveness research
Giuliano, Karen K.; Ferguson, Michael; Silfen, Eric - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10009518282
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Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Kim, Hyojin; Lee, Chunsik - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 247-258
Persistent link: https://www.econbiz.de/10009685908
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Impact of pharmaceutical promotion on healthcare professional's practices and behaviour : views from general practitioners, medicine dispensers and medical representatives in Yemen
Al-Hamadi, Adnan Yahya; Mohamed Azmi Ahmad Hassali; … - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 240-246
Persistent link: https://www.econbiz.de/10009685913
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Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
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What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.; Eisenstein, Eric M.; Barbro, … - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
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Direct-to-consumer advertising and the role of hope
Delbaere, Majorie; Willis, Erin - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
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Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do; Ferreira, Marisa; … - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.; Iyer, Rajesh; Eastman, Jacqueline K. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 145-153
Persistent link: https://www.econbiz.de/10010517750