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India's proposed universal health coverage scheme : implications for the global pharma industry
Singh, Sunil; Outteridge, Gavin - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 3, pp. 181-193
Persistent link: https://www.econbiz.de/10009791593
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The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
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Presumed influence of endorser and fear appeal in DTC prescription drug advertising : are they overpowering consumers' judgments?
Kim, Hyojin; Lee, Chunsik - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 247-258
Persistent link: https://www.econbiz.de/10009685908
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Impact of pharmaceutical promotion on healthcare professional's practices and behaviour : views from general practitioners, medicine dispensers and medical representatives in Yemen
Al-Hamadi, Adnan Yahya; Mohamed Azmi Ahmad Hassali; … - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 240-246
Persistent link: https://www.econbiz.de/10009685913
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Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J. - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 4, pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
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What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.; Eisenstein, Eric M.; Barbro, … - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
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Direct-to-consumer advertising and the role of hope
Delbaere, Majorie; Willis, Erin - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
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Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do; Ferreira, Marisa; … - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.; Iyer, Rajesh; Eastman, Jacqueline K. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching; Mohamed Azmi Ahmad Hassali; … - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 125-132
Persistent link: https://www.econbiz.de/10010517752