Similar Search Results

Technology acceptance : a meta-analysis of the TAM ; Part 1

Yousafzai, Shumaila Y.; Foxall, Gordon R.; Pallister, … - In: Journal of modelling in management 2 (2007) 3, pp. 251-280

Persistent link: https://www.econbiz.de/10003773898

Technology acceptance : a meta-analysis of the TAM ; Part 2

Yousafzai, Shumaila Y.; Foxall, Gordon R.; Pallister, … - In: Journal of modelling in management 2 (2007) 3, pp. 281-304

Persistent link: https://www.econbiz.de/10003773899

The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation

Foxall, Gordon R. - 2021 - 1st ed. 2021.

Part I: Introduction -- Chapter 1: Orientation -- Part II: Conceptualising the marketing firm -- Chapter 2: Fundamental considerations -- Chapter 3: Key insights -- Chapter 4: Managing strategic scope -- Part III: Consumer choice -- Chapter 5: A précis of consumer behaviour analysis -- Chapter...

Persistent link: https://www.econbiz.de/10012664398