The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation

by Gordon R. Foxall

Part I: Introduction -- Chapter 1: Orientation -- Part II: Conceptualising the marketing firm -- Chapter 2: Fundamental considerations -- Chapter 3: Key insights -- Chapter 4: Managing strategic scope -- Part III: Consumer choice -- Chapter 5: A précis of consumer behaviour analysis -- Chapter 6: The experience of consumer choice -- Chapter 7: Social behaviour and symbolic reinforcement -- Part IV: Organisation -- Chapter 8: Linking firm and consumerate -- Chapter 9: The evolution of consumption -- Chapter 10: A nexus of bilateral contingencies -- Part V: Distinguishing the marketing firm -- Chapter 11: Compared with what? -- Chapter 12: The long reach of the market.

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Foxall, Gordon R.
Publisher:	2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Palgrave Macmillan
Subject:	Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 Online-Ressource (XXIII, 376 p. 31 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-86106-3 ; 978-3-030-86105-6 ; 978-3-030-86107-0 ; 978-3-030-86108-7
Other identifiers:	10.1007/978-3-030-86106-3 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012664398