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Arts sponsorship versus sports sponsorship : which is better for marketing strategy?
Toscani, Giulio; Prendergast, Gerard P. - In: Journal of nonprofit & public sector marketing 31 (2019) 4, pp. 428-450
Persistent link: https://www.econbiz.de/10012200036
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Psychological needs, passion, and consumer re-patronage intentions to the performing arts
White, Christopher J.; Tong, Eudora; Schwartz, Michael - In: Journal of nonprofit & public sector marketing 31 (2019) 5, pp. 451-463
Persistent link: https://www.econbiz.de/10012200039
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Location, marketing, and the financial flexibility of nonprofit performing arts organizations in second tier cities
Lai, Christine A.; Poon, Jessie P. H. - In: Journal of nonprofit & public sector marketing 21 (2009) 2, pp. 160-183
Persistent link: https://www.econbiz.de/10003856322
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Examining the influence of the individual in arts sponsorship decisions
Daellenbach, Kate; Thirkell, Peter; Zander, Lena - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 81-104
Persistent link: https://www.econbiz.de/10009738226
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Marketing strategies for performing arts audiences : characteristics of ticket purchasers
Pompe, Jeffrey J.; Tamburri, Lawrence; Munn, Johnathan - In: Journal of nonprofit & public sector marketing 32 (2020) 5, pp. 453-464
Persistent link: https://www.econbiz.de/10012312837
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Social and financial signalling to increase fundraising revenue in museums
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10014234444