Marketing strategies for performing arts audiences : characteristics of ticket purchasers
Year of publication: |
2020
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Authors: | Pompe, Jeffrey J. ; Tamburri, Lawrence ; Munn, Johnathan |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 32.2020, 5, p. 453-464
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Subject: | demographic and socioeconomic factors | performing arts | subscriptions | Symphony orchestra | ticket sales | Kunst | Arts | Konsumentenverhalten | Consumer behaviour | Theater | Theatre | Marketingmanagement | Marketing management | Kultursektor | Cultural sector |
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