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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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Getting lapsed donors back : an empirical investigation of relationship management in the post-termination stage
Feng, Shanfei - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10010382658
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The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 265-285
Persistent link: https://www.econbiz.de/10012623628
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Social norms and fundraising : the trade-off between enhanced donations and donor identity esteem
Shang, Jen; Sargeant, Adrian - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 351-363
Persistent link: https://www.econbiz.de/10011627725
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The challenge of resource allocation in the nonprofit sector : determining the right amount of fundraising expenses
Sarikaya, Serkan; Buhl, Hans Ulrich - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012423887
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Social and financial signalling to increase fundraising revenue in museums
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10014234444
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Towards NPOs deeper understanding of the corporate giving manager's role in meeting salient stakeholders needs
Cantrell, John; Kyriazis, Elias; Noble, Gary; Algie, … - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 191-212
Persistent link: https://www.econbiz.de/10003779992
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The importance of understanding donor preference and relationship cultivation strategies
Waters, Richard D. - In: Journal of nonprofit & public sector marketing 21 (2009) 4, pp. 327-346
Persistent link: https://www.econbiz.de/10003930582
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Regret and satisfaction as determinants of lapsed donor recommencement decisions
Bennett, Roger - In: Journal of nonprofit & public sector marketing 21 (2009) 4, pp. 347-366
Persistent link: https://www.econbiz.de/10003930586
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The conundrum of fundraising in nonprofit organizations : a story from Ireland
McGee, Siobhán; Donoghue, Freda - In: Journal of nonprofit & public sector marketing 21 (2009) 4, pp. 367-383
Persistent link: https://www.econbiz.de/10003930587