Social norms and fundraising : the trade-off between enhanced donations and donor identity esteem
Jen Shang and Adrian Sargeant
| Year of publication: |
October-December 2016
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| Authors: | Shang, Jen ; Sargeant, Adrian |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 4, p. 351-363
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| Subject: | Social norms | identity esteem | donor identity esteem | fundraising | fund development | Fundraising | Soziale Norm | Social norm | Nonprofit-Organisation | Nonprofit organization | Theorie | Theory | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2016.1237924 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627725