Acceleration programs can have an effect on business advancement prospects by offering access to mentors and information, capacity building, connections and networks with corporates and startups, all of which contribute to increasing the chances of entrepreneurial success. This study explores...

Cohort analysis is a new practical method for e-commerce customers' research, trends in their behavior, and experience during the COVID-19 crisis. The purpose of the research is to validate the efficiency of this method on the e-commerce records data set and find out the critical factors...

Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating external inspiration with internal endowment when facing hyper-competition in the digital era. This paper deploys open innovation into building platform blocks by modular operators....

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company's sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads,...

The emergence of the Internet as a commercialization method has offered organizations many opportunities. However, when buyers want to execute a transaction online, a certain distrust typically accompanies the need to provide personal data. To address this problem, assurance seals have been...

This study aims to develop scientifically sound proposals and recommendations for implementing the principles and characteristics of digital monopolies and determine the patterns and relationships of individual products. To achieve the goal, methodological approaches used included correlation...

The study investigates the mediating role of e-commerce through organizational and environmental factors with small and medium enterprises (SMEs) performance. The study follows a cross-sectional survey method approach. The study’s theoretical foundation is based on the resource-based view...

This study aimed to make an empirical analysis of the effects that the selection attributes of subscription services have on purchase intentions and continuous use intentions, based on the perceived value of digital platform-based subscription service users as a medium. A survey was conducted...