Implementation of chatbot in online commerce, and open innovation
Year of publication: |
2021
|
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Authors: | Illescas-Manzano, María D. ; López, Noé Vicente ; González, Nuno Afonso ; Rodríguez, Carmen Cristofol |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 7.2021, 2, Art.-No. 125, p. 1-20
|
Subject: | chatbot | consumer perception | ManyChat | lead | lead magnet | Facebook | digital marketing | funnel | flow | Messenger | digital communication | Social Web | Social web | Online-Marketing | Internet marketing | Deregulierung | Deregulation | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc7020125 [DOI] hdl:10419/241710 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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