Showing 1 - 10 of 402
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating … innovation into building platform blocks by modular operators. These eight modular operators are splitting, augmenting, deleting …
Persistent link: https://www.econbiz.de/10012801595
Development Goals (SDGs) and open innovation integrated within the public discourse in the social media of FinTech firms, using … was found that only financial infrastructure, lending, and personal finance fields have a discourse related to innovation … relevant issue for FinTech, which, in general, has neglected to significantly mention SDGs; nonetheless, innovation and related …
Persistent link: https://www.econbiz.de/10012602597
This study provides empirical evidence of the effect of human capital on innovation in young entrepreneurs' SMEs … effect of human capital on open innovation. The current study employs the survey method to collect data. The respondents of … capital, knowledge sharing, and social media networking directly affect innovation. Social media networking and knowledge …
Persistent link: https://www.econbiz.de/10013272813
innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing …. Analyzing the literature, we note that there are many contributions on innovation in the manufacturing industry while few … researches are concentrated on the service industry. Hence, we chose to deepen the analysis on marketing innovation, with …
Persistent link: https://www.econbiz.de/10011342840
User-generated innovation has contributed to the growth of the democratization of openinnovation models. One of the … most common forms of user-generated innovation is evident on social media platforms. The purpose of this study is to … investigate nonpecuniary motivations that drive innovation among user innovators on social media platforms. Furthermore, the study …
Persistent link: https://www.econbiz.de/10012601129
The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...
Persistent link: https://www.econbiz.de/10012297290
innovation process of small and medium-sized wine industries for their marketing strategies. …
Persistent link: https://www.econbiz.de/10012389483
Start-ups are built by the charismatic leaders with innovative ideas, creativity, and distinguished expertise. However, they face huge challenges for growth and survival in an uncertain and competitive business eco-system. The aim of the present study is to examine the effect of entrepreneurial...
Persistent link: https://www.econbiz.de/10014364773
The ability to accelerate the discovery of product innovation ideas is critical for manufacturers with short life … unsupervised approach. The proposed method has also been validated and aligns with successful innovation products by Apple, Samsung …
Persistent link: https://www.econbiz.de/10014502884
This study aimed to compare two techniques of business knowledge extraction for the identification of insights related to the improvement of digital marketing strategies on a sample of 15,731 tweets. The sample was extracted from user generated content (UGC) from Twitter using two methods based...
Persistent link: https://www.econbiz.de/10012126337