This paper presents the results of the study on the venture capital (VC) market development drivers in small countries with underdeveloped VC markets. Based on the literature content analysis, the authors developed a comprehensive list of factors influencing VC market status. The relevance of...

In recent years, online shopping is one of the routine parts in people’s life. It is convenient and takes less effort to purchase it. Regarding the increasing revolution of e-commerce businesses, recommendation engine plays a crucial role in them. Recommendation engines are very popular and...

A conceptual model has been developed to present comprehensively the processes and linkages of invention and open innovation for those knowledge workers who want to transform idea of a new product or service into a reality. The progression of idea conceptualization, realization and marketing is...

The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As...