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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
2
Market Segmentation From a Behavioral Perspective
Wells, Victoria
;
Chang, Shing Wan
;
Oliveira-Castro, Jorge
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10008420848
Saved in:
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