Application of importance‐performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia
Year of publication: |
2010
|
---|---|
Authors: | Musa, Rosidah ; Pallister, John ; Robson, Matthew ; Mohd Daud, Norzaidi |
Published in: |
Business Strategy Series. - Emerald Group Publishing Limited, ISSN 1751-5645, ZDB-ID 2269745-7. - Vol. 11.2010, 5, p. 277-285
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Performance management | Marketing strategy | Customer satisfaction | Malaysia |
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