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Context and time in brand image constructions
Rindell, Anne; Iglesias, Oriol - In: Journal of organizational change management 27 (2014) 5, pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
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Guest editorial: Once upon a time : the role of rhetoric and narratives in management research and practice
Flory, Marja; Iglesias, Oriol - In: Journal of organizational change management 23 (2010) 2, pp. 113-119
Persistent link: https://www.econbiz.de/10008647092
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Persuasive brand management : how managers can influence brand meaning when they are losing control over it
Iglesias, Oriol; Bonet, Eduard - In: Journal of organizational change management 25 (2012) 2, pp. 251-264
Persistent link: https://www.econbiz.de/10009547165
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Once upon a time: The role of rhetoric and narratives in management research and practice
Flory, Marja; Iglesias, Oriol - In: Journal of organizational change management 23 (2010) 2, pp. 113-120
Persistent link: https://www.econbiz.de/10008404461
Cover Image
Persuasive brand management: How managers can influence brand meaning when they are losing control over it
Iglesias, Oriol; Bonet, Eduard - In: Journal of organizational change management 25 (2012) 2, pp. 251-265
Persistent link: https://www.econbiz.de/10009846199