Intro -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- OLIVE-OIL PURCHASE BEHAVIOUR: CULTURE AND FOOD HABITS -- CONTENTS -- PREFACE -- Chapter 1 INTRODUCTION -- Chapter 2 FOOD CHOICE RESEARCH. ASPECTS INFLUENCING OLIVE-OIL CONSUMER CHOICE -- 2.1. FOOD HABITS AND CONSUMER BEHAVIOR --...

"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...