Purchasing through social platforms with buy buttons : a basic hierarchical sequence
Year of publication: |
2020
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Authors: | Martínez-López, Francisco J. ; Li, Yangchun ; Feng, Changyuan ; Esteban-Millat, Irene |
Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 30.2020, 1, p. 67-87
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Subject: | buy button | ease of purchase | purchase behavior | shopping attitude | Social platform | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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