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The Hong Kong Umbrella Movement as a non-profitorganization : an empirical study on the use of visualbranding practices for social change
Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Journal of philanthropy and marketing 27 (2022) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013272110
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Developing communication strategies to engage a new generation of donors : fostering relationships between Gen Z and non-profit organizations
Parker, Kimberly A.; Amissah, Anne Amegbeha; … - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014450609
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A case study of charitable investment impact assessment
Lynam, Kerstin B.; Smith, Howard L.; Wolff, Sarah M.; … - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10014450618
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"Power back in the community" : going beyond performative generosity in nonprofits
Ojeda, Rosie; Wall, Maeve - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-9
Persistent link: https://www.econbiz.de/10014438730
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From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.; Auger, Giselle A.; Bortree, Denise … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
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Applying a stakeholder management approach to ethics in charitable fundraising
Hansen, Ruth K. - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-9
Persistent link: https://www.econbiz.de/10014438789
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Exploring the inclusion of beneficiary voices in international development fundraising campaign creation
Ninaber, Victoria; Mittelman, Robert - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-5
Persistent link: https://www.econbiz.de/10014438793
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Normative fundraising ethics : a review of the field
MacQuillin, Ian - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10014438958
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The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye; Kim, Minjung; Suh, Jiwon - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
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Systematic literature review on entrepreneurial orientation in nonprofit organizations : far more than business-like behavior
Stock, Dorothea Maria; Erpf, Philipp - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10014439326