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Cultural Cues to Conducting Business in Venezuela
Herbig, Paul; Castro, Leila - In: Journal of professional services marketing 18 (1999) 2, pp. 65-80
Persistent link: https://www.econbiz.de/10007055711
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MEDIA BUYER GUIDE - Marketing to Hispanics
Herbig, Paul; Yelkur, Rama - In: Journal of professional services marketing 16 (1998) 2, pp. 171
Persistent link: https://www.econbiz.de/10007061242
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International Negotiations: An Entirely Different Animal
Martin, Drew; Mayfield, Jackie; Mayfield, Milton; … - In: Journal of professional services marketing 17 (1998) 1, pp. 43-62
Persistent link: https://www.econbiz.de/10007061299
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Differences in Trade Show Behavior Between Manufacturers and Service-Oriented Firms
Herbig, Paul; Palumbo, Fred; O'Hara, Brad - In: Journal of professional services marketing 14 (1996) 2, pp. 55-78
Persistent link: https://www.econbiz.de/10007075526
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Differences in Market Signaling Behavior Between Manufacturers and Service Firms
Milewicz, John; Herbig, Paul - In: Journal of professional services marketing 14 (1996) 2, pp. 3-24
Persistent link: https://www.econbiz.de/10007075529
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Differences in Forecasting Behavior Between Manufacturers and Service-Oriented Firms
Herbig, Paul; Milewicz, John; Golden, James E. - In: Journal of professional services marketing 14 (1996) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10007077237
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Differences in Cross-Cultural Negotiation Behavior Between Manufacturers and Service-Oriented Firms
Gulbro, Robert; Herbig, Paul - In: Journal of professional services marketing 13 (1995) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10007085071