//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~person:"Campo, Katia"
~person:"Chen, Charlie C."
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
E-commerce
Markenartikel
Mode
Online retailing
brand personality
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
2
Brand management
2
Emotion
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Brand
1
Cognition
1
Designation of origin
1
Elderly people
1
Gender
1
Geschlecht
1
Herkunftsbezeichnung
1
Internet marketing
1
Kognition
1
Kundenzufriedenheit
1
Marketing management
1
Marketingmanagement
1
Online-Handel
1
Online-Marketing
1
Social Web
1
Social web
1
TV advertising
1
Target group
1
Viral marketing
1
Virales Marketing
1
Wein
1
Weinbau
1
Werbewirkung
1
Werbung
1
Wine
1
Wine industry
1
YouTube
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Campo, Katia
Chen, Charlie C.
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Arli, Denni
2
Callison, Coy
2
Chung, Hwiman
2
Kim, Eunice
2
McMillan, Sally J.
2
Park, Jae Hee
2
Phau, Ian
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alessandri, Susan Westcott
1
Baack, Daniel W.
1
Baker, Julie
1
Baksh-Mohammed, Sufyan
1
Barnes, Liz
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhat, Savita
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
Cheah, Isaac
1
Chen, Guan-ru
1
Chen, Li-ming
1
Craig, Clay
1
Dardis, Frank E.
1
Devece, Carlos
1
Dewi Retno Rosari, Theresia Sri
1
Donlan, Leah Kathleen
1
Duffy, Sarah
1
Eastin, Matthew S.
1
Farhangmehr, Minoo
1
Felix, Reto
1
Flynn, Mark A.
1
Fraustino, Julia
1
Garcia-Agreda, Sergio
1
Gautam, Vikas
1
Hamilton, Mitchell
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of retailing and consumer services
14
Journal of business research : JBR
9
Journal of retailing
8
Cogent business & management
6
Journal of promotion management : innovations in planning and applied research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
ERIM report series research in management
2
International journal of hospitality management
2
Journal of electronic commerce research : JECR
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
The service industries journal
2
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of strategic e-business management
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of service research
1
Journal of travel and tourism marketing
1
KUL Working Paper
1
MO
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
2
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->