Narrow search
Showing 1 - 10 of 43
Cover Image
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Cover Image
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Cover Image
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.; Schmierbach, Mike - In: Journal of promotion management : JPM 18 (2012) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
Cover Image
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Cover Image
Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Cover Image
Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.; Liu, Yung-i; Lee, Taejun - In: Journal of promotion management : JPM 19 (2013) 5, pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
Cover Image
Consumer readings of green appeals in advertisements
Oyedele, Adesegun; Dejong, Penny - In: Journal of promotion management : JPM 19 (2013) 4, pp. 435-451
Persistent link: https://www.econbiz.de/10010198656
Cover Image
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Cover Image
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun; Chan, Agnes S.; McLaren-Hankin, Yvonne; … - In: Journal of promotion management : JPM 19 (2013) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Cover Image
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal - In: Journal of promotion management : JPM 20 (2014) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10010373823