//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~subject:"Design"
~subject:"Deutschland"
~subject:"United States"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Design
Deutschland
United States
Werbung
Brand management
67
Markenführung
67
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
37
Markenimage
37
Advertising effects
27
Werbewirkung
27
Brand
25
Markenartikel
25
Internet marketing
18
Online-Marketing
18
Advertising
14
Product Placement
14
Product placement
14
Social Web
10
Social web
10
Marketing management
9
Marketingmanagement
9
Sales promotion
6
Verkaufsförderung
6
product placement
6
Advertising media
5
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Werbeträger
5
social media
5
Designation of origin
4
Herkunftsbezeichnung
4
Music
4
Music industry
4
Musik
4
Musikwirtschaft
4
Public relations
4
Sportmarketing
4
Sports marketing
4
USA
4
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
17
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
18
Author
All
Arora, Anshu
2
Dardis, Frank E.
2
Kim, Eunice
2
Melanthiou, Yioula
2
Schmierbach, Mike
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Arora, Amit
1
Attaran, Sharmin
1
Bellur, Saraswathi
1
Brown, Ulysses J., III.
1
Eastin, Matthew S.
1
Fraustino, Julia
1
Golob, Urša
1
Huang, Guanxiong
1
Kim, Jihye
1
Kim, Sojung
1
Kim, Soojin
1
Lee, Sang Yeal
1
Muralidharan, Sidharth
1
Nikabadi, Mohsen Shafiei
1
Notarantonio, Elaine M.
1
Podnar, Klement
1
Premeaux, Shane R.
1
Quigley, Charles J.
1
Roswinanto, Widyarso
1
Roux, Amarentia Thérèse
1
Safui, Morteza Akbarzadeh
1
Strutton, David
1
Um, Nam-hyun
1
Van der Waldt, De la Rey
1
Wu, Jun
1
Xue, Fei
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
SpringerLink / Bücher
119
Journal of business research : JBR
42
The journal of brand management : an international journal
42
Innovatives Markenmanagement
34
Research
33
The journal of product & brand management
33
International journal of advertising : the review of marketing communications
31
Journal of advertising research
31
Springer eBook Collection / Business and Economics
30
Journal of marketing communications
27
Gabler Edition Wissenschaft
25
International journal of advertising : the quarterly review of marketing communications
21
Reihe: Versicherungswirtschaft
20
Renewable Energy
18
Gabler Research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising
14
Journal of retailing and consumer services
13
Psychology & marketing
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
European journal of marketing : EJM
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of promotion management : innovations in planning and applied research
12
Energy
11
Europäische Hochschulschriften / 5
11
Hamburger Schriften zur Marketingforschung
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Schriftenreihe Versicherung und Risikoforschung des Instituts für Betriebswirtschaftliche Risikoforschung und Versicherungswirtschaft der Ludwig-Maximilians-Universität, München
11
Springer eBook Collection
11
The IUP journal of brand management : IJBRM
11
Beiträge zu wirtschaftswissenschaftlichen Problemen der Versicherung
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
IWMI Research Reports
10
International journal of internet marketing and advertising : IJIMA
10
Journal of historical research in marketing
10
Journal of international consumer marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
2
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
3
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
4
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
5
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
6
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
7
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
8
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
9
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
10
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->